The Basics of Internet Marketing
It always amazes me how many people think they can get into marketing online without needing to learn any of the basic skills. Admittedly, it’s fuelled in part by most of the hype that abounds wherever you look on the Internet. Who knew you could get rich by doing absolutely nothing? And that you could get rich even quicker if you didn’t know anything to start with?
Yeah, right. And when the moon’s full you can still see the cabbage patch I was born under.
Luckily, there really isn’t much to learn. And you can find everything you need to know for free. You just have to be willing to put in a little bit of time and effort searching for things, and then get down and dirty by actually trying them out.
Successful Internet Marketing comes down to knowing just a couple of things and being able to do them well.
Whatever you’re selling you need to be able to get it in front of as many eyeballs as possible. Doesn’t matter how great it is if nobody sees it. Doesn’t matter how badly folks want it if they don’t know where to get it.
As an Internet Marketer you have to know how to get people from where they are, to where you want them to be. Not always as easy as it sounds. The Internet’s a pretty big place and there’s lots and lots of places where folks can get lost.
Convert Traffic to Sales
Unfortunately, just getting folks to the right place isn’t enough. (Damn this Internet Malarkey). You then have to know how to convert them into paying customers. Why should they buy your blue widget when Jane Smith is selling the exact same widget for half the price?
You might not like to think of yourself as a salesman, but deep down, that’s what it all comes down to. The trick is in understanding that the salesmanship starts way before anyone actually arrives at your sales page.
The Conversion Myth
There are lots of myths in the world. Some of them, like dragons and tooth fairies are pretty harmless. Some of them, such as becoming an overnight millionaire from Internet Marketing, are downright destructive.
And then are those which fall somwhere in the middle. The conversion myth is a prime example. Ask any IM expert and they’ll tell you that in order to increase conversions you have to be constantly testing and tweaking your sales page. Change the headline, change the font, the colour, tweak the copy… and so on and so forth.
That’s all good stuff. It’s important stuff to know and a little change can make a big difference. But it’s getting ahead of the game. Tweaking and testing your sales page comes after you’ve made sure you’ve optimised your visitors to the max.
In truth, improving conversions starts with improving the quality of your traffic.
If you get the right visitors, you’ll need fewer of them to make sales. It’s good, old fashioned common sense. Do you think a golfing fanatic would be interested in your latest, breakthrough car racing game? How many fashion conscious teenagers would be likely to snap up your latest deal on bathroom accessories?
Get the picture? It wouldn’t matter a damn how good your sales page was, or how much you tweaked your headline. You wouldn’t make any sales because the people looking just aren’t interested. Period.
Plus, you run the risk of ruining a perfectly good sales page trying to make sales to the wrong people. (been there, done that, … not good )
Internet Marketing 101
Get the right offer in front of the right people. (We’ll assume you’ve got the right offer because it goes without saying (or it should) that you’ll be a lot more successful marketing a good product/service than a crappy one).
Rinse and repeat.
There are lots of things you can learn about Internet Marketing. You just can’t learn them altogether or all at once. Get the basics down first before you move on to the more advanced stuff.
And don’t be tempted to move ahead too quickly. Yeah, those bright, shiny, ‘must have’ tools look good, along with the latest ‘all in one’ course that promises to hand you the keys to the Internet bank vault on a silver platter.
Trouble is, the folks selling them have already figured out that the new kids on the block (that’s you btw) are exactly the sort of person who is likely to buy them.