Website Traffic – You Don’t Need A Ferrari to Win The Race

Website Traffic – You Don’t Need A Ferrari to Win The Race

Website traffic, visitors, people, subscribers, readers, customers… very few people (in fact I don’t know any) would build a website that they didn’t want to share with someone. Even if you only want to share it with a select few, personally invited friends, you still want someone to visit. Someone to admire what you’ve built, read what you’ve written, be interested in your point of view, offer differing opinions, buy your stuff… :)

How do you get it? Where do you get it from? Do you buy it? Steal it? Find it on some dusty dirt trackĀ  out in the realms of cyber space? Or does the ‘traffic fairy’ bring it while you’re sleeping?

Ok, so there’s no such thing as a traffic fairy. No. Really. There isn’t.

But other than that you can just about get website traffic from anywhere. It doesn’t even have to come from the Internet.

Paid Website Traffic

Not my favourite way to generate traffic to a website I admit. But it’s fast, and usually when you’re paying out money, you’re pretty careful to make sure you only attract the right sort of people. Funny how folks don’t seem to take the same care when they’re going after free traffic.

Paying for traffic doesn’t just mean setting up a Google Adwords campaign. In fact, unless you’ve taken a reliable course on the subject, I highly recommend you stay away from Google Adwords altogether. You can lose a lot of money before you figure out how to use it properly.

It may be the Ferrari in the race, but do you know how many miles to the gallon you get out of a Ferrari? It averages out to about 11. Not a lot. Which means, you have to fill it up a lot more than a Ford Fiesta.

Same thing with an Adwords campaign. You can get a lot of traffic very fast, but it uses up your money real quick and you have to keep filling it up if you want to keep getting that traffic. If you’re going to be paying out money every time someone clicks on one of your ads you need to be pretty certain the only people who are going to click are people who you stand a good chance of converting to customers.

Right now, Facebook advertising is all the rage. But the same rules apply. You have to keep topping up if you want to keep showing your ads.

Of course, the beauty of this type of advertising is that you can get visitors extremely quickly and, assuming your website converts those visitors to customers, you can make a hefty profit. Who cares if you have to pay a quid (or a dollar) to get someone to visit your website if they spend 50 quid when they get there?

But you don’t have to use the PPC model of Adwords. You can pay to place a banner on other websites, have your ad included in an online newsletter, or even pay to advertise your website in your local newspaper.

Whichever option of paid advertising you opt for, be careful out there. Craft your ads to only attract the right sort of traffic. You don’t want Ferrari owners turning up to your Porsche showroom. They ain’t gonna buy anything.

Stolen Website Traffic

If you think I’m about to reveal some blackhat method for swiping traffic, think again. You can quite legitimately steal other people’s traffic. Except of course when you’re doing it legitimately, it’s not really stealing.

It’s called ‘leverage’. Only trouble is ‘leverage’ is such a boring word. (maybe that’s just me?)

There’s a great article over on Search Engine World so I won’t go into the details here. But all you really have to do is put yourself on some of the highly trafficked sites and piggy back off their traffic to get traffic to your own.

Whether it’s using the massive buyers market at places like Ebay or Amazon, or whether you share your content on social sites such as Facebook or YouTube, the possibilities (and potential rewards) are endless.

Cyberspace Dirt Tracks

Whatever niche you’re in, there are bound to be other folks interested in it too. If there isn’t, then you really are probably only interested in talking to yourself and you’ll likely be the only person interested in buying your stuff. Not a good business model, I’m sure you’ll agree.

The trick is in finding where they’re hanging out. Often, in small, tightly focused niches, the websites will never make it to the front page of Google, they won’t be advertising in any fashion other than word of mouth. But they’re there. Hiding in the upper cybersphere, just waiting for you to find them and put yourself and your website right in front of their eyeballs.

In order to find them, you’ll need to use some sneaky searching tips. Ok, they’re not really sneaky. You can use this great Google Guide cheat sheet to discover lots of ways to search in depth to find just exactly what it is you’re looking for.

For example, let’s assume I was looking for websites related to my own and my website was ‘pettadpoles.com’. I’d type in the following:

related:www.pettadpoles.com

If I wanted to find a forum full of other folks interested in keeping pet tadpoles, I’d type in:

forum:pet tadpoles

Get it? It’s pretty easy. Those folks can’t hide forever. :)

Unfortunately, these methods take a little longer before you see any great results. No 15 minute dash to the finish line like with the PPC models. But then if you’re really looking to build a long term business you won’t mind taking the time to build it up properly.

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